Instagram is definitely a favourite among Millennials, and depending on what your company is hiring for it can be a great way to hire fresh talent. So, today I’m going to give you an idea of how to recruit using Instagram!Firstly, understanding the demographic of Instagram users is going to be important in your recruitment process – you are unlikely to find a man aged 40+ with 20 years’ engineering experience scrolling through his Explore feed. Most of the 700 million Instagram users are female, and given that 90% of users are under 35 years old, you can pretty much count on them being young. On top of this, 80% of users follow brands on Instagram, giving you a pretty big chunk of people to potentially work with.
So what does this mean for your business?
Your first task when using Instagram to recruit will be to establish your brand, as Millennials will be very quick to judge a company based on their social media. This generation want to know everything they can, so including behind-the-scenes shots in the office or at company events will make them feel like they have more of an insight into how the company works – think of how well Buzzfeed do things like this!
While establishing your brand, make sure that you nail hashtags. Be careful that using industry specific hashtags doesn’t turn into you spamming as many keywords as you can think of. Topshop tend to use the same hashtag on most of their Instagram posts - #TopshopStyle – but will also use current events to stay “on trend”. For example, on the day of the recent General Election, Topshop posted a photo of a shirt that simply said VOTE, and urged their followers to use their vote:
That post got over 35,000 likes…
Instagram stories, originally deemed the “new Snapchat” but I think we can all admit we’ve fallen in love with them… These stories have actually grown much bigger than Snapchat, and as potential employees will want to know everything about your company, updating your Instagram story with cool, day-in-the-life features from your employees will allow them to go straight to stalker mode. So, if you are looking to fill a role within your marketing department, let them loose with the Instagram stories for a day, and give your potential new staff an idea of what you do!
Be aware that this won’t work for every role you have to fill, it’s much more tailored to jobs in media, art, marketing, fashion and PR – so if it’s creative people you are searching for then it’s probably worth a shot!
So, hopefully by now you’ve got more of an idea of how to recruit using Instagram, and you feel ready to set off trying to find your new employees. If you need some extra advice when it comes to which recruitment method is best for you, we are now offering free recruitment consultations – no strings attached!