Having an organised, neatly laid out job advert will be far more attractive to your perfect candidates, and therefore attract them to apply for YOUR job, rather than companies X, Y & Z (otherwise known as your competitors).
How to Write a Job Advert
This structure isn’t rocket science either, in fact you can find a brief overview below allowing you to blow your perfect candidates away with minimal effort on your part, you just have to fill in the blanks!
Talk about YOU
Candidates want to know what kind of company they will be working for, so give them a brief overview of your business; when you were established, what industry they will be working in; where they will be based.
This will give them an idea of whether or not they are attracted to your position from the start, and if they read further they can learn all about the position they will be applying for.
Talk about the ROLE
Next you’re going to want to outline what the position entails. This doesn’t need to be an essay, or a lengthy list of every task they will ever have to complete, but 5-10 snappy bullet points about the main responsibilities of the position can give the candidate an idea of whether or not they would want to work in that kind of position.
Talk about your perfect CANDIDATE
In this section you need to describe exactly the kind of candidate you want to hire (but keep in mind that not everyone is going to have every one of your desired skills/qualifications/level of experience, but may still be great at the job).
As with the Role, a list of 5-10 bullet points detailing these qualities allow your perfect candidate to gain an understanding of if they could potentially fill your role.
Talk about the BENEFITS
Including a short list of benefits that will be provided to the successful candidate make your advert so much more attractive. Here you are going to want to disclose a bonus scheme, company pensions, free health care; and your perfect candidate is going to be jumping for joy at the thought of working for such a generous company.
Round off your advert
To finish your advert, you want to hit your candidates with the perfect, punchy closing line. This is going to be the final opportunity to attract them to apply for your role instead of the roles of companies X, Y & Z.
Make this line inviting and friendly, a simple “If you feel you have the skills for our *insert job title here* role, please apply now!” tends to do the job, and then you can watch the applications pour in.
If you have found our quick and simple guide to writing a great job advert helpful, you can download a great, FREE job advert template below, so you really do only have to fill in the blanks!